Flexibility is the future in B2B sales

Flexibility is the future in B2B sales

Today’s web-savvy B2B buyers believe they know best. They’ve done the research. They know all the suppliers are alike. Now it’s all just down to the price. 60% of executives say that their companies do not “consistently do a good job of aligning offers to target...
Keep customers happy and keep your customers

Keep customers happy and keep your customers

Customer retention should be your top priority. Period. And here’s why: Increasing customer retention rates by 5% increases profits by 25% to 95%, and that comes straight out of Harvard Business School.[1] So why spend so much money schmoozing leads and potential...
Increase price and boost business

Increase price and boost business

Increasing prices are a fact of life, and in the race to retain customers, price increases are often the biggest hurdle to overcome. So, how can you prepare your salesforce to have the inevitable price-increase discussion without damaging the relationships your...