Talking about our generations

Talking about our generations

Most corporate leaders are smart, logical people, and many of them are Gen-Xers or Baby Boomers, groups characterized by the need for processes learned in a pre-Internet world, where they needed to physically move from place to place to deal with most tasks. When...
No such thing as a fast buck

No such thing as a fast buck

After hours of brainstorming, R&Ding, planning, thinking and talking, you’d think that at least one person in these huge multi-national corporations would have stood up and challenged the notion of Colgate making meals or Bic making underpants. But this is...
Get your team talking and inspire innovation

Get your team talking and inspire innovation

Many executives see innovation as a leadership issue: The big guns, employed at significant cost, are incapable of delivering what they promised. But the lone genius is a rare find, and in your hunt to find one, you’ll end up alienating and demotivating some...
B2B buyers are changing

B2B buyers are changing

40% of B2B buyers say they waited longer to initiate contact with suppliers this year than they did last year.* Business-to-business (B2B) selling is changing with remarkable speed. Just a click of a button can make most people an expert, and as a result, web-savvy...
Create your own goldmine

Create your own goldmine

70% of employees are disengaged from their work. The cost to the US economy: between $450 – 550 billion.* Today’s buyers believe they can find on the internet most, if not all, of the information they need to make informed purchase decisions. Once they feel informed,...