B2B Sales Trends Podcast

10. Building a Brand that Accelerates Deal Velocity

In this episode of the B2B Sales Trends Podcast, Harry chats with Sasha Clark, the CEO of Clutch Creative Marketing, about how brand consistency impact deal velocity for sales teams, some hacks for sales teams to use throughout the sales cycle, how to scale thought leadership, and the latest trends in the marketing world that can be applied by sales teams in their outreach.

9. Reframing the Sales Funnel

In this episode of the B2B Sales Trends Podcast, Harry chats with Jim Hamilton, the Chief Client Officer at Jellyfish, about how sales teams should reframe the way that they think about the sales funnel, the concept of mental availability as prospects transition in and out of market, and best practices for marketing-sales alignment.

8. How Google Is Revolutionizing Sales Enablement in 2022

In this episode of the B2B Sales Trends Podcast, Harry chats with Daniel Haden, the Global Head of Sales Curriculum at Google, about his guiding principles to sales enablement, what to expect in 2022, and the processes you need to have in place in order to elevate your teams to an elite sales mastery level.

7. How Finnair is delivering innovative sales methodologies to the post COVID tourism industry

The tourism industry has been hit harder than most by the pandemic.   In this episode of the B2B Sales Trends Podcast, we explore how the Finnair team has adapted by using innovative sales methodologies to overcome the challenges left in the wake of COVID-19. We’ll be talking with Jan Pellinen, General Manager at Finnair, about tactics and strategies that sales and business development teams should be thinking about in 2022.

6. Orchestrating Value Through the Social Footprint Method w/ Alice Hoffman

What unique ways can you provide value to your customers? In this episode of the B2B Sales Trends Podcast, we explore what it means to dig beneath the surface of customer wants and find a way to meet needs that generates sustainable value. We’ll be talking with Alice Hoffman, CEO of Entegra Europe, about the power of asking the right questions and finding out what matters most to orchestrate a relationship of trust and long-lasting value. But just as importantly, we’ll also be diving into why you should care about integrating an organizational social footprint that resonates with your customer base.

Episode 5. Dealing With Procurement and Tough Professional Buyers [Stephanie Green]

Professional buyers are becoming more savvy by the minute. In this episode of the B2B Sales Trends Podcast, we explore the latest trends in procurement negotiation tactics and how sales teams should adapt. We’ll be talking with Stephanie Green, former Chief Commercial Officer at Gymshark and current Commercial Capability Consultant , about tactics and strategies you may encounter and effective countermeasures you can deploy to help your your negotiation partners make the right decision.

Episode 4. The Secret Sauce Of Sales Enablement [Seth Rosen]

What’s the secret sauce behind today’s most successful sales enablement programs?   In this episode of the B2B Sales Trends Podcast, Harry chats with Seth Rosen, Global Head of Sales Enablement at London Stock Exchange (LSEG), about the key elements of effective sales enablement and the next wave of innovation when it comes to equipping B2B sales teams with the recipe for success.

Episode 3. Creating a Sales Ecosystem That Generates Sustainable Value

If you’re not creating value, someone else will. In this episode of the B2B Sales Trends Podcast, we explore what it takes to create a sales ecosystem that generates sustainable value. We’ll be talking with Jonathan Chocqueel-Mangan, former Chief Strategy Officer (CSO) at Pearson and current Senior Strategist at Bath Place Capital, about common strategic weaknesses in modern organizations and factors that are important when it comes to fostering innovation. But just as importantly, we’ll also be diving into why you should care about having a healthy sales ecosystem for your business.

Episode 2. Fueling the Sales Addiction

In this episode, Harry Kendlbacher, Chief Executive Officer at Global Performance Group, speaks with Hang Black, VP of Revenue Enablement at Juniper Networks about the secret behind every highly effective sales enablement program, how to leverage diversity within your organization, and aligning the buyer journey in our rapidly changing AI enabled world.

From History Channel to SciFi: The Evolution of B2B Sales

Gerhard Gschwandtner, CEO and Founder of Selling Power, discusses the importance of masterful storytelling, the evolution of B2B sales over the past 40 years, and how virtual conferences should be an essential element of your strategy.