To train for innovation we had to become innovative

by Ron D'Andrea| July 24, 2018

So often companies sell training and coaching initiatives which they claim will lead to innovation within the client's business. But look at how they behave. Why do they look and sound the same as everyone else? We puzzled over this and decided that the only way we could be taken seriously was to become innovative ourselves.

Here's what we decided:

  1. We won't sell our Sales, Leadership or Procurement training programs by the seat and we will allow clients to share our IP within their entire organization. We believe that the only way an organization can truly implement a new way of thinking is to have it widely accepted and integrated across the organization , not siloed into individual departments. Therefore, the best way we can help our clients is to encourage them to share our IP, discuss how it can help them reach their personal and professional goals, and how they can create innovation from new ways of thinking and behaving.
  2. All our training is based on real life.We utilise the time in the workshop to help people develop the skills and confidence to use new, more effective methods to deal with their business challenges, not just to download our thinking. We call it training the “HOW” and not the “WHAT”. People know what they should do – they just don’t know how to do it, and do it effectively. Your employees leave our application workshops with actual real life actionable plans that they can implement the same day and track the results.
  3. All our post-training day materials are bite-sized and available online to support and enable your employees to retain and utilise as much information as possible, but in their own time and space.
  4. Most training is forgotten fairly quickly after delivery, so we’ve ensured that ours isn’t. We devote a lot of time and effort to helping people identify where their comfort zones are, the patterns they could potentially slip back into if they allowed themselves to, and how they can achieve desired results through new skills and new ways of thinking.

You may have noticed that we haven't mentioned how special our content is? This is because all training companies say their content is unique and innovative. You may also have noticed that we haven't mentioned company values such as global, professional, friendly or flexible? That's because those should be expected. We simply call it doing our job.

If you would like to find out more about how we can help, or why organizations such as Thomson Reuters, General Electric, American Express and Bayer Healthcare are working with us to create innovation within their business please visit or call us on +1 203-202-7523 (US) or +43 676 7249560 (EMEA)

About the author

Ron D'Andrea

30+ years of experience helping salespeople transform their sales dialogues and engage with even the most challenging professional buyers.