by William Redick | May 18, 2022 | Blog, Insights
A business referral is when a customer or client recommends your brand to someone else. Referrals may occur organically from a happy customer or through active referral marketing programs. These references widen your brand’s reach and introduce your business to...
by William Redick | Apr 25, 2022 | Blog, Insights
The status quo bias causes consumers to resist change and make decisions based on a preference to keep things the way they currently are. The status quo bias significantly affects purchasing decisions. Overcoming the status quo bias can sway consumers to purchase a...
by William Redick | Apr 7, 2022 | Blog, Insights
The world of sales is layered and has many forms. While we may think about sales in its simplest terms as a company selling a product or service to a client, this process is often much more complex than it first appears. To be an effective salesperson, you must be...
by William Redick | Apr 7, 2022 | Blog, Insights
Every salesperson needs a set of skills to help them entice potential buyers and close a deal. Some of these will be hard skills, meaning abilities you’ve learned through repetition, education and practice. Others will be soft skills — interpersonal skills and...
by William Redick | Aug 19, 2021 | Blog, Insights
3 OBSTACLES TO A THRIVING CHANNEL PARTNER ECOSYSTEM According to the World Trade Organization (2021), 75% of world trade now flows through indirect channels. In other words partnerships have never been more crucial to driving revenue. The impact of a thriving channel...
by William Redick | Jun 28, 2021 | Insights
While the trend in corporate learning has been towards digitalization, many organizations are beginning to forget a critical component of the learning process: expert coaching. Coaching is more than just a buzzword. It’s an essential element that will only grow...
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