Episode 5. Dealing With Procurement and Tough Professional Buyers [Stephanie Green]

Professional buyers are becoming more savvy by the minute. In this episode of the B2B Sales Trends Podcast, we explore the latest trends in procurement negotiation tactics and how sales teams should adapt. We’ll be talking with Stephanie Green, former Chief Commercial Officer at Gymshark and current Commercial Capability Consultant , about tactics and strategies you may encounter and effective countermeasures you can deploy to help your your negotiation partners make the right decision.