Insights

The Difference Between Inbound and Outbound Sales
Learn the differences between inbound and outbound sales and see which approach might be more effective for your organization.
The Difference Between Inbound and Outbound Sales
Learn the differences between inbound and outbound sales and see which approach might be more effective for your organization.
What to Look For in a Sales Academy
A sales academy is a series of programs that are designed to teach employees the skills and knowledge they need to be successful in sales.
Overcome Sales Objections
Your sales team works hard to channel potential customers toward the desired end of their sales journey — a completed sale. Every consumer is different, and each prospect will have their own concerns and pain points you’ll have to acknowledge and solve to finalize the sale.
How to Evaluate Sales Performance Beyond Numbers
You want to grow your business and know the path to reaching your business growth goals goes through your sales team. Great sales performance leads to greater profits, happier customers and exceptional business growth. But sometimes, knowing how to improve sales performance can be a challenge. Are your sales practices helping your business reach its full potential?
Tips for Generating More Referrals
A business referral is when a customer or client recommends your brand to someone else. Referrals may occur organically from a happy customer or through active referral marketing programs. These references widen your brand’s reach and introduce your business to new markets. Learn how to generate more referrals with our tips and tricks!
What Is Status Quo Bias? How to Overcome It in Sales
The status quo bias causes consumers to resist change and make decisions based on a preference to keep things the way they currently are. The status quo bias significantly affects purchasing decisions. Overcoming the status quo bias can sway consumers to purchase a...
What Is Outcome-Based Selling?
The world of sales is layered and has many forms. While we may think about sales in its simplest terms as a company selling a product or service to a client, this process is often much more complex than it first appears. To be an effective salesperson, you must be strategic in your planning and execution, focusing on customer outcomes vs. your products or services. Of course, it is important to inform customers about your product or solution’s unique features, but that is not what will create an urgency to act. People make decisions for two reasons — to avoid a risk or to achieve an outcome. Your sales dialogue has to target what is most important to them so they can visualize the advantages that are available through a partnership with your company.
Soft Skills Every Salesperson Needs to Master
Every salesperson needs a set of skills to help them entice potential buyers and close a deal. Some of these will be hard skills, meaning abilities you’ve learned through repetition, education and practice. Others will be soft skills — interpersonal skills and traits that influence how you interact with others. If hard skills represent the things you know, then soft skills represent how you use them.
3 Obstacles to a Thriving Channel Partner Ecosystem
In this blog post, we will explore why channel partners are key to success in the modern marketplace and what can be done to help channel partners overcome today’s most common obstacles to success.
Why Hybrid Learning is the Future of Upskilling
While the trend in corporate learning has been towards digitalization, many organizations are beginning to forget a critical component of the learning process: expert coaching. Coaching is more than just a buzzword. It’s an essential element that will only grow in importance as we move further into the next age of AI and other advanced technologies.
How to Fix Your Closing Problem
Closing requires clarity. Too often, we think we have agreement, only to discover that the right actions have not been taken, or what you thought was an understanding as to how to go forward is very different from the customer’s understanding.
The sales process is a series of agreements crafted with the customer, moving along the path toward contract. And at that critical junction, it’s essential that sales teams have the skills, tools and strategies on hand to keep the sale on course and moving forward as planned. At Global Performance Group (GPG), we call this “Closing for Action.”
Here are 4 tips to help keep your close on track:
The X’s and O’s of Virtual Rapport Building
One of the most often talked about elements of a sales relationship—the generation of rapport, is simultaneously one of the least understood. It’s not that the majority of salespeople lack the ability to build rapport, but rather, that the actual process, the X’s and...