“If you go too fast, the beauty of that company, the DNA, what made them special, can get lost to bureaucracy. And if you go too slow, then it can lead to a lot of confusion […].”
Marie Szymanski, General Manager | Atlas Copco
Growth through acquisition sounds exciting. New capabilities, wider reach, expanded portfolios, and faster market access all make sense in theory. But many deals fail for a simpler reason: companies focus on buying growth and underestimate the discipline required to integrate it.
In this episode of B2B Sales Trends, Harry Kendlbacher sits down with Marie Szymanski, General Manager at Atlas Copco, to explore what separates successful acquisitions from expensive distractions.
They discuss how to align cultures, simplify customer experience, avoid becoming a commodity, and use innovation to turn multiple businesses into one clear market advantage. This is a practical conversation for leaders responsible for growth, go to market execution, and post acquisition performance.
What You’ll Learn in This Episode:
✔ Why many acquisitions fail after closing – Buying the company is often the easy part. But what usually breaks down once integration begins?
✔ How to balance speed after an acquisition – Move too fast and lose what made the business special. Move too slow and create confusion. Where is the right pace?
✔ Why customers care less about portfolios than clarity – More products do not automatically mean more value. How do winning companies simplify complexity for buyers?
✔ How innovation protects you from commoditization – What turns a supplier into a strategic partner buyers are willing to invest in?
✔ What sales teams need after acquisitions – New products and brands create internal complexity. How do you equip sellers to communicate value with confidence?
✔ How to turn capability into commercial advantage – Owning multiple technologies is one thing. Why do so few companies translate them into outcomes customers recognize?
If you lead growth, integration, commercial strategy, or modern B2B sales, this episode offers practical lessons that go far beyond the deal itself.
If this conversation sparked new thinking, explore more insights on modern B2B sales, leadership, and performance at:
? https://www.globalperformancegroup.com/
? Download the 26 Sales Trends for 2026 Report
? https://globalperformancegroup.com/26-sales-trends/
? Listen to the full conversation here:
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