SALES SUITE
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PROGRAM 02

Outcome-Based Negotiation

Negotiation isn’t just a step in the sales process—it’s a mindset. This approach enables your team to create profitable, sustainable and value based agreements. Through this research backed negotiation approach you avoid giving too much, too soon, without anything in return and therefore will protect margins, foster collaboration and reinforce long-term partnerships.

Sales team engaged in outcome-based negotiation meeting focused on long-term partnerships.
OVER 1,000 TEAMS USE GPG TO UNLOCK REVENUE
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
 
PROGRAM OVERVIEW

Outcome-Based Negotiation

Salespeople need a planned negotiation approach based on value exchange rather than concession. Our proven Outcome-Based Negotiation process teaches you how to take control of the negotiation process and negotiate profitable, sustainable and value-based agreements. We help you plan effectively for real-life client negotiations and leverage your solutions to get the best results.

You’ll gain the confidence you need to negotiate with conviction when stakes are high and ensure the greatest value at maximum profitability.

 
WHAT'S INCLUDED

Delivered in 12 languages

Localized facilitation and materials for globally distributed sales teams.

Real-deal application & focus

Practice built around your team’s live pipeline — not hypothetical scenarios.

Ongoing reinforcement & support

Spaced reinforcement that embeds new habits long after the workshop ends.

AI-enabled 1:1 coaching

On-demand AI role-play and micro-coaching tailored to each seller.

Train-the-trainer options

Scale the methodology internally with certified in-house facilitators.

ROI tracking

Progress measured against win-rate, deal velocity and margin — visible to leadership.

“

Outcome-Based Selling helped our team shift from product pitching to strategic conversations. We’ve seen a clear increase in deal quality and client engagement — it’s been a game-changer for how we sell

 
VP of Sales, B2B SaaS Company
 
 
EXPLORE THE SALES SUITE

More ways we build capability

01

Outcome-Based Selling

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03

Dealing with Procurement

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04

Selling to the C-Suite

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05

Territory, Account & Opportunity Planning

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06

Retain, Renew & Grow

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07

Coaching for Performance

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READY WHEN YOU ARE

Ready to transform the way your team sells?

Unlock sustained performance with behavior-based solutions proven to drive real results. From outcome-based selling to procurement mastery, GPG equips your team to excel where it matters most.

Let's build your high-performing organization.