SALES SUITE
/
PROGRAM 01

Outcome-Based Selling

Traditional sales techniques no longer reflect how people buy. This proven method will challenge your team to leave their comfort zone and provide a mindset and skillset change to drive client value-conversations, align with customer outcomes, and create urgency.

Businesswoman using digital tablet during outcome-based sales training session.
OVER 1,000 TEAMS USE GPG TO UNLOCK REVENUE
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
 
PROGRAM OVERVIEW

Outcome-Based Selling

Salespeople you must develop a sales dialogue process that immediately piques a customer’s interest. Our Outcome-Based Selling Method teaches salespeople how to engage customers in new ways, uncover opportunities for innovation and share information that brings instant value to stakeholders. You’ll learn how to identify and prioritize undiscovered, unconsidered and underappreciate needs, differentiating your solutions in a competitive environment.

Enable your salespeople to stay in the moment and leverage the inevitable tension to their advantage.

 
WHAT'S INCLUDED

Delivered in 12 languages

Localized facilitation and materials for globally distributed sales teams.

Real-deal application & focus

Practice built around your team’s live pipeline — not hypothetical scenarios.

Ongoing reinforcement & support

Spaced reinforcement that embeds new habits long after the workshop ends.

AI-enabled 1:1 coaching

On-demand AI role-play and micro-coaching tailored to each seller.

Train-the-trainer options

Scale the methodology internally with certified in-house facilitators.

ROI tracking

Progress measured against win-rate, deal velocity and margin — visible to leadership.

“

Outcome-Based Selling helped our team shift from product pitching to strategic conversations. We’ve seen a clear increase in deal quality and client engagement — it’s been a game-changer for how we sell

 
VP of Sales, B2B SaaS Company
 
 
EXPLORE THE SALES SUITE

More ways we build capability

02

Outcome-Based Negotiation

→
03

Dealing with Procurement

→
04

Selling to the C-Suite

→
05

Territory, Account & Opportunity Planning

→
06

Retain, Renew & Grow

→
07

Coaching for Performance

→
 
READY WHEN YOU ARE

Ready to transform the way your team sells?

Unlock sustained performance with behavior-based solutions proven to drive real results. From outcome-based selling to procurement mastery, GPG equips your team to excel where it matters most.

Let's build your high-performing organization.