SALES SUITE
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PROGRAM 04

Selling to the C-Suite

Senior executives think in terms of outcomes to gain or risk to avoid, not product features. This program equips your team with the skills to engage the C-Suite with confidence, earn the attention and have a cost of inaction conversation to increase win-rates. 

Executive sales leader presenting strategic insights to C-suite clients.
OVER 1,000 TEAMS USE GPG TO UNLOCK REVENUE
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
dentsu
illumina
adform
aws
Abbott
TD Bank
DELL
BANK OF AMERICA
 
PROGRAM OVERVIEW

Selling to the C-Suite

The ability to engage and secure buy-in from C-suite executives is not just an advantage—it's a necessity. With C-suite participation in sales calls surging by an unprecedented 108% over the past years, it's clear that the dynamics of decision-making have shifted significantly. This trend underscores the critical importance of equipping sales teams with the expertise to navigate these high-stakes interactions effectively.
Participants will gain mastery over essential skills and strategies needed to effectively engage with the C-Suite. They will learn to prepare effectively and tailor their approach in a way that resonates with these high-level decisionmakers. 

 
WHAT'S INCLUDED

Delivered in 12 languages

Localized facilitation and materials for globally distributed sales teams.

Real-deal application & focus

Practice built around your team’s live pipeline — not hypothetical scenarios.

Ongoing reinforcement & support

Spaced reinforcement that embeds new habits long after the workshop ends.

AI-enabled 1:1 coaching

On-demand AI role-play and micro-coaching tailored to each seller.

Train-the-trainer options

Scale the methodology internally with certified in-house facilitators.

ROI tracking

Progress measured against win-rate, deal velocity and margin — visible to leadership.

“

Outcome-Based Selling helped our team shift from product pitching to strategic conversations. We’ve seen a clear increase in deal quality and client engagement — it’s been a game-changer for how we sell

 
VP of Sales, B2B SaaS Company
 
 
EXPLORE THE SALES SUITE

More ways we build capability

01

Outcome-Based Selling

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02

Outcome-Based Negotiation

→
03

Dealing with Procurement

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05

Territory, Account & Opportunity Planning

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06

Retain, Renew & Grow

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07

Coaching for Performance

→
 
READY WHEN YOU ARE

Ready to transform the way your team sells?

Unlock sustained performance with behavior-based solutions proven to drive real results. From outcome-based selling to procurement mastery, GPG equips your team to excel where it matters most.

Let's build your high-performing organization.