Sales and procurement are, by nature, fierce opponents. Sales teams have now become accustomed to this contentious dynamic, oftentimes with the expectation that the next encounter with their procurement nemesis will be a struggle. This challenge has grown even more daunting in the face of our new post-COVID work flows where these relationships have become more important than ever. So as sales professionals what can we do to shift the paradigm into a more collaborative direction? This live session explores this issue and brings some insights into how to enhance collaboration and why it is important for sales and procurement teams to work side by side.