We surveyed over 350 senior B2B sales and enablement leaders to uncover what’s really holding teams back from closing more deals. This report reveals the five biggest barriers to improving win rates and shares practical insights leaders can use to turn things around. Download the full report.
B2B sales is moving fast — AI, buyer behavior and leadership expectations are evolving faster than most organizations can catch up. The distance between what’s talked about and what’s actually happening inside high-performing teams keeps widening.
This report bridges that gap. You’ll see what forward-thinking leaders are already doing today — and what your team can start doing tomorrow to stay ahead.
The outcome-based selling training allowed us to fully understand and engage with our clients to better understand their needs. Now we approach every conversation differently.
We partnered with GPG and rolled out the selling program across our EA markets to accelerate revenue growth. And it’s done exactly that.
Outcome-based selling is an adaptable set of techniques that let account managers do their job better — especially with seasoned hunters and farmers set in their ways.
Every insight in this report started as a conversation on the B2B Sales Trends podcast — from the people leading today’s biggest sales transformations, not consultants making forecasts. After reading, tune in for deeper dives on each trend.
